September 28, 2023

Apple’s September 12 “Wonderlust” particular press occasion may characteristic the corporate’s asserting particulars as to extra merchandise past the iPhone 15 and Apple Watch Collection 9. It may then in flip have the merchandise turn into obtainable in its retail shops proper after the occasion.

Per Bloomberg’s Mark Gurman, Apple will make updates to its retail shops on the night of September 12, the identical day because the occasion. Usually, gross sales of latest merchandise solely start the week after the occasion, which has led to hypothesis that a few of the new merchandise introduced on Tuesday may very well be launched in shops as early as Wednesday, September 13.

“Apple retail shops can be doing updates the night time of September twelfth, after the occasion. This suggests that some new merchandise may see near-immediate availability — or that they’ll merely be rapidly placing up new advertising supplies,” Gurman stated on X.

It’s unknown as to which product or merchandise would possibly turn into stocked in shops the day after the occasion. Apple usually waits till Friday to start accepting pre-orders for brand spanking new iPhones, after which the gadgets turn into obtainable in retail shops per week later. Final yr, nevertheless, pre-orders for the brand new Apple Watch began instantly after the top of the web occasion.

It’s thought that Apple may start promoting a few of its new equipment to accompany the brand new merchandise. Apple is rumored to be launching a brand new charging case with a USB-C port for AirPods Professional, so this may very well be one of many merchandise to be obtainable in retail shops after the occasion. Apple can be rumored to launch some new Apple Watch bands subsequent week.

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The occasion will air on Tuesday, September 12, at 10 a.m. PT/1 p.m. ET. The occasion can be pre-recorded with a press presence at Apple Park.

Keep tuned for extra particulars as they turn into obtainable.

Through 9to5Mac and @MarkGurman