September 30, 2023

If the rumored $3,000 price ticket for Apple’s blended actuality headset sounds excessive, there could also be a lower-end variant out there come 2025.

Per famous analyst Ming-Chi Kuo, Apple’s second-generation AR/VR headset will likely be supplied in high-end and low-end variations. Shipments of the second-generation mannequin are anticipated to be round ten instances these of the first-generation mannequin.

A number of rumors have indicated that the first-gen models of the AR/VR headset will ship later this yr, be priced someplace round $3,000, and will likely be positioned as a tool for builders, content material creators, and professionals. Apple expects to promote only one headset per day per retail retailer, and the corporate has informed suppliers that it expects gross sales of seven to 10 million models through the first yr of availability.

The excessive worth level is as a result of high-end {hardware} that Apple is considered utilizing, however the firm reportedly needs to make a future model extra inexpensive by utilizing much less dear parts equivalent to lower-resolution lenses.

That would see Apple supply a two-tiered collection of the second-generation system to attraction to a wider buyer base, just like the best way it gives each normal and extra premium Professional-branded iPhones annually.

Based on one report, Apple’s manufacturing associate Foxconn is already growing a less expensive second-generation model of the headset, however it’s nonetheless believed to be within the early levels. Bloomberg’s Mark Gurman has mentioned the second-generation headset may arrive in 2024 or 2025, whereas Kuo’s sources recommend to him {that a} 2025 launch is extra doubtless.

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The primary technology mannequin of Apple’s blended actuality headset is predicted to be introduced throughout Apple’s WWDC opening keynote on Monday, June 5.

Keep tuned for added particulars as they turn into out there.

By way of MacRumors, Medium, The Info, and Bloomberg