Offended Birds developer Rovio could have discovered a savior by way of a possible acquisition through SEGA.
SEGA father or mother firm SEGA SAMMY HOLDINGS has introduced that it has arrived at a cope with Offended Birds developer Rovio to amass the corporate for € 700 million ($770 million). The transfer comes as SEGA goals to “additional strengthen its place on this fast-growing cell and world gaming market.”
The deal isn’t a hostile takeover, and SEGA highlighted it “is a pleasant takeover, as Rovio’s board of administrators has agreed to, and has expressed help in the direction of the Tender Provide.”
In flip, Rovio’s traders, who at present have 49.1 % of excellent shares “have irrevocably undertaken to simply accept the Provide, topic to sure customary circumstances.”
The acquisition follows Rovio’s announcement in February that it was renaming and/or pulling its “Rovio Classics: Offended Birds on the App Retailer and Google Play Retailer.” That was basically carried out to enhance the corporate’s enterprise wanting ahead by transferring gamers into its trendy video games with in-app purchases and subscriptions. This occurred to be a wierd transfer on the time, however could have helped create extra worth when it got here time for SEGA to make its acquisition provide.
The Offended Birds sequence (with greater than seven totally different titles) makes up Rovio’s hottest video games, but it surely additionally has Darkfire Heroes, Small City Murders, and Sugar Blast in its portfolio. The acquisition announcement consists of the element that Rovio’s video games have been downloaded over 5 billion instances and advanced into pop-culture with shopper merchandise and model licensing.
Rovio CEO Alexandre Pelletier-Normand the next assertion on the deal:
“I grew up taking part in Sonic the Hedgehog, captivated by its state-of-the-art design. Later, once I performed Offended Birds for the primary time, I knew that gaming had advanced into a real mainstream phenomenon, with the facility to form trendy tradition.
Becoming a member of Rovio has been an honour and I’m proud to have seen Offended Birds proceed to develop, as we launched new video games, sequence and movies. Much less recognized however equally spectacular is our industry-leading proprietary know-how platform, Beacon, holding 20 years of experience, permitting tight-knit groups to develop world-class GaaS merchandise.
Our mission is to ‘Craft Pleasure’ and we’re thrilled on the concept of utilizing our experience and instruments to deliver much more pleasure to our gamers, enhancing and increasing Rovio’s and SEGA’s vibrant IPs.
Pink and Sonic the Hedgehog: two globally acknowledged and iconic characters made by two remarkably complementary firms, with a worldwide attain that spans cell, PC/console, and past. Combining the strengths of Rovio and SEGA presents an extremely thrilling future.”
Keep tuned for added particulars as they turn into out there.
By way of 9to5Mac